EoE Awareness on NASDAQ Tower May 19-26, 2024

APFED will elevate awareness of EoE this month by launching a public awareness campaign on the digital display of NASDAQ Tower in New York City from May 19-26. This campaign will teach people common symptoms of eosinophilic esophagitis (EoE), a subset of eosinophil-associated disease that affects the esophagus, which can make swallowing difficult or uncomfortable. The ad will appear in rotation, 4 times an hour during the campaign period.

APFED is asking members of the public to help raise awareness by taking photos  in front of the digital billboard at NASDAQ Tower,  or in front of special lightings they see during the week in their communities, and sharing the photos on social media using the #NEAW #eosaware hashtags. A list of special lightings being hosted around the United States can be found here.

“As a patient community, we’re thrilled to see the spotlight shining brightly on eosinophil-associated diseases during World Eosinophilic Diseases Day and National Eosinophil Awareness Week,” said APFED Executive Director Mary Jo Strobel. “These events not only raise awareness and improve symptom recognition, but also provide a sense of unity and support for those navigating the challenges of living with these conditions. Together, we can amplify our voices and advocate for greater understanding, research, and support.”

The opportunity for the EoE awareness campaign in Times Square was made possible thanks to grants from Sanofi, Regeneron, and Takeda.