Tag Archives: awareness

Paisley’s Journey with Eosinophilic Esophagitis (EoE)

In honor of National Eosinophil Awareness Week, we’re resharing Paisley’s journey with eosinophilic esophagitis (EoE), from diagnosis to treatment. It’s a powerful patient story of raising EoE awareness from our 2023 newsletter archives. We thank Ali Platt for sharing her daughter Paisley’s story with APFED and for providing an update on Paisley’s journey with EoE today.

In March 2019, Paisley Kaye was born. As first-time parents, we couldn’t have been more elated. Her first year of life was somewhat normal. Any concerns we had were dismissed as “normal baby things.”

As time went on, symptoms evolved as a series of odd events. For example, Paisley was a pacifier lover. One day in January, she suddenly could not put it in her mouth without violently gagging. Her beloved cup of cow’s milk now caused severe flushing on her cheeks.

I was constantly sending messages to her primary care physician accompanied by photographs. Paisley was referred to countless specialists. When she had her initial visit with gastroenterology, I was skeptical that there was a good reason for them to evaluate her. I was stunned when the doctor wanted to perform an endoscopy. Was it really necessary? Were there less invasive things we could do first? Nevertheless, I scheduled the procedure and tearfully watched as they wheeled her away.

After the procedure, the doctor told me her esophagus visually looked good. However, we had to wait one week to learn biopsy results. I’ll never forget the day I got them. The doctor said, “I have an answer, and I also have a solution.” The answer was eosinophilic esophagitis, and he went on to say the solution was strict food elimination or a combination of a steroid and acid reducer.

Food elimination never seemed like an option for Paisley. Her diet was already so limited. We had been so excited to introduce baby foods to her and she hated them – all of them. This made so much sense in retrospect. After weighing options, we proceeded with medications. I gave it time for the medications to work, and I followed up with the remaining specialists we were referred to. Unfortunately, Paisley was still struggling, and even worse, the doctor could not offer any help beyond the initial solution.

Paisley was choking, pocketing food, vomiting in her sleep, developing rashes, and just overall uncomfortable. These symptoms would present daily. We got a second opinion from another gastroenterologist, who changed her medication regimen. Though it put her EoE into remission, her symptoms did not resolve.

We made the decision to travel out-of-state to a third gastroenterologist. It was this doctor who completely changed Paisley’s life. Simple, yet profound, he asked, “What if EoE isn’t the root of all of these symptoms?” While he didn’t have all the answers, he did his due diligence in finding a team who did. This meant more referrals, more specialists, more appointments, more lab work, more tests, and more procedures.

Since that day, Paisley’s journey has been long and plagued with ups and downs. She was diagnosed with reactive airway disease and environmental allergies, folliculitis, Loose Anagen Syndrome, connective tissue disease and tracheomalacia, and had adenoids obstructing her airway, which she has since had removed.

Finally, we had answers to persistent symptoms. Though we [her parents and medical team] aren’t convinced we’ve identified all the pieces to the puzzle, we are happy with the progress and the improvements to Paisley’s daily comfort and quality of life.

What’s Next for Paisley

I am pleased to say she was approved for biologic medication, which she started early July. Our goal is to wean her off steroids in the hope that her adrenal function returns to normal and eliminates her adrenal insufficiency diagnosis altogether. We’re also incredibly hopeful this will improve her esophageal tissue. Despite her eosinophil counts staying low, her endoscopies repeatedly show inflammation and damage. We’re also hoping other symptoms resolve, including her asthma-like troubles and skin manifestations

Paisley Prompts Wisconsin to Recognize Awareness Week

I felt compelled to do my part to advocate for the EoE community as a whole. Each year, APFED celebrates National Eosinophil Awareness Week, in which landmarks light up. I was unsuccessful in getting local landmarks to light up, due to their lighting capabilities. However, the representative for the Wisconsin Capitol Building suggested I submit information for a Proclamation in honor of National Eosinophil Awareness Week. I did just that, and it was approved!

While we couldn’t “light up” the Capitol building purple, we put our own spin on it by dressing head to toe in purple. When we arrived at the Capitol Building, Paisley found the clicking of her heels to be hilarious. She stood in front of the building, and we read the Proclamation together. We discussed how far she had come with her treatment and how many others she could help by sharing her story. Those passing by stopped to comment on her “cuteness,” which we used as an opportunity to educate and spread awareness. The highlight of the day was seeing Paisley so proud of herself.

Spreading Awareness in Your Community

I don’t believe there is any one way to spread awareness in your community. The best thing you can do is understand your strengths and run with them. Further, identify things your child enjoys so that spreading awareness is fun. I have a passion for photography, storytelling, and social media. Paisley is an entertainer, who loves making her own vlogs. We paired this together and began sharing her story on TikTok (@PaisleySays). This educates anyone who watches and connects us with others who share the diagnosis.

Another way to bring awareness is by starting a conversation. A single conversation can lead to so much more, as it has for us. Paisley and I challenge you to start conversations — don’t be afraid to tell your story!

May 2025 Update from Ali Platt

Since sharing our story, we’ve continued working to uncover the full picture of Paisley’s health. We’ve identified more pieces of her medical puzzle, but it remains an ongoing journey. Paisley continues to receive injections of her biologic medication to manage her EoE. While it has helped in several ways, an endoscopy in March 2025 revealed active disease.

We’re now fine-tuning her treatment regimen in hopes of minimizing symptoms of food impaction, dysphagia, and vomiting. Despite the setback, we remain hopeful. Each discovery, each adjustment, brings us closer to understanding her needs and giving her the quality of life she deserves.

Behind the scenes of every medical update is the ongoing administrative burden that comes with complex care. As Paisley’s mom and full-time caregiver, I continue to spend countless hours navigating insurance denials, filing appeals, coordinating with multiple providers, and advocating for the coverage she needs.

While we remain focused on her health, the emotional and logistical toll of fighting for medical access is constant. It’s a role that requires persistence, organization, and endless energy.

Paisley’s case and our experience navigating a broken healthcare system, unfortunately, isn’t unique. That’s why it’s so important to advocate for continued research and spread awareness for eosinophilic disease. Every voice helps move us closer to change.

Editor’s Note:
APFED would like to hear from those who have had challenges with insurance coverage of an FDA-approved medication indicated to treat EoE. If you live in the U.S. and have been prescribed a medication to treat EoE, please answer a few questions to help us advocate for better coverage.

EoE Medication Coverage Survey

Share Your Story!

Tell us about the impact eosinophilic disorders have had on your life: apfed.org/share

 

EoE Awareness on the Move: APFED’s National Transit Campaign Launches

We’re proud to announce the launch of APFED’s first nationwide awareness campaign for eosinophilic esophagitis (EoE), now live in San Diego and rolling out across the country in 2025!

This historic effort marks a significant milestone for the EoE community. This often-overlooked and misunderstood disease is receiving the large-scale public visibility it deserves. Through striking billboards, digital transit ads, and online engagement, we’re sparking vital conversations about EoE—starting with its most common symptoms.

An estimated 1 in 700 Americans lives with EoE, yet many go years without an accurate diagnosis. Our campaign aims to change that by educating the public about symptoms and encouraging individuals to speak with their doctors. It builds on the momentum of our Nasdaq billboard campaign in Times Square in New York City last year and is now reaching communities nationwide.

Where You’ll See Our Campaign

Airport Digital Displays:

  • Denver Int’l Airport – Sept. 8 – Oct. 5
  • Chicago Midway Airport – Oct. 27 – Nov. 23
  • Chicago O’Hare Airport – Oct. 27 – Nov. 23
  • Baltimore/Washington Int’l Airport  – June 30 – July 27

Mass Transit:

  • Boston’s MBTA Subway Red & Green Lines – October (dates TBD)
  • Orlando’s Brightline high-speed rail – Nov. 3-28
  • Anaheim pedestrian kiosks – Dates TBD

Help Us Amplify the Message
We invite you to join us in spreading awareness. If you see one of our ads in your city:

  1. Snap a photo
  2. Share it on social media with #APFEDEoE
  3. Tag your location

Each share helps raise awareness, spark earlier diagnoses, and improve care for those living with EoE. Together, we’re shining a light on this often-overlooked disease. Stay tuned—our campaign is just getting started as it rolls out nationwide!

We are grateful to Sanofi, Regeneron, and Takeda for their generous support in helping APFED bringing this national awareness campaign to life and helping to shine a  spotlight on EoE!

APFED to Honor World EoE Day, May 22

On May 22, 2025, the global community will recognize the first-ever World Eosinophilic Esophagitis (EoE) Day—a significant milestone in raising awareness about this chronic and often misunderstood condition.

Eosinophilic esophagitis (EoE) is a chronic disease in which eosinophils (a type of white blood cell) build up in the esophagus, leading to inflammation, difficulty swallowing, and other complications. EoE can significantly impact a patient’s quality of life, especially when left undiagnosed or untreated.

Despite its increasing prevalence, EoE remains underdiagnosed and frequently misunderstood, leading to delayed treatment for many patients. World EoE Day aims to bridge this gap by raising public awareness of symptoms and encouraging healthcare consultation, and advocating for better care and treatment.

World EoE Day is spearheaded by the EoE Day Alliance, a partnership of patient organizations dedicated to improving awareness and support for those affected by EoE. Members of the alliance include:

  • AEDESEO – Asociación de Pacientes con Déficit de Eosinófilos y Síndrome Eosinofílico de Origen Desconocido (Spain)
  • APFED – American Partnership for Eosinophilic Disorders (USA)
  • ausEE Inc. – An organization dedicated to supporting those affected by eosinophilic diseases (Australia)
  • ESEO Italia – Associazione di famiglie contro l’esofagite eosinofila e le patologie gastrointestinali eosinofile (Italy)
  • FAACT – Food Allergy & Anaphylaxis Connection Team (USA)
  • GAAPP – Global Allergy and Airways Patient Platform (Austria)
  • Nacionalno udruženje EOE – Više od alergije (Serbia)

“Raising awareness about eosinophilic esophagitis is critical to ensuring early diagnosis and access to appropriate care,” said APFED Executive Director Mary Jo Strobel in a press release issued by GAAPP on behalf of the Alliance. “Too many patients endure years of symptoms before receiving answers. By increasing understanding among healthcare providers and the public, we can reduce delays in recognition and diagnostics, improve outcomes, and enhance the quality of life for those affected by this chronic condition.”

In the coming weeks, the EoE Day Alliance will be developing resources in a variety of languages to be made freely available to all those wishing to join our efforts to raise global awareness of EoE. We’ll post related announcements regarding the availability of new resources to this website (apfed.org) and to APFED’s social media channels when they are available.

World EoE Day will take during National Eosinophil Awareness Week this year, as will World Eosinophilic Diseases Day, which is honored annually on May 18.

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  • Could it Be EoE? If you suspect you or a loved one might have EoE, we encourage you to download this guide and speak to a healthcare provider about symptoms you are experiencing.

 

Rare Disease Day, February 28, 2025

Every year, on the last day of February, the world comes together to recognize Rare Disease Day—a global initiative dedicated to raising awareness for rare diseases and the millions of people affected by them.

While individual rare diseases may affect only a small percentage of the population, collectively, rare diseases impact an estimated 300 million people worldwide.

Rare Disease Day® serves as a platform for advocacy, education, and community-building.

Join APFED as we shine the light on life with rare diseases. To help celebrate the day, consider getting involved in one or more of these activities.

  • Explore digital downloads available from the Rare Disease Day® website. These include social media graphics, banners, printable posters and much more.
  • Show your stripes! The zebra is the official symbol of rare diseases, as it represents the uniqueness of these conditions. On Rare Disease Day®, people around the world wear stripes to show solidarity.
  • Share personal stories of your experience with rare diseases. If you use social media as a platform to share, use hashtags like #RareDiseaseDay and #ShowYourStripes to join the conversation.
  • Participate in a virtual or in-person event taking place near you. The Rare Disease Day® website maintains a list of events and special light-ups taking place around the globe.
  • Advocate for policy change.
    • Participate in advocacy initiatives that APFED is supporting, such as urging lawmakers to support medical research and urging specific states to protect Section 504 of the Americans with Disabilities Act of 1973. Learn more here.
    • Sign the National Rare Disease Community Petition and share it. This petition was created to urge lawmakers to prioritize rare disease policies. The petition closes at the end of the day on Thursday. Everylife Foundation will send it to members of Congress on Friday, February 28.
      https://everylifefoundation.org/national-rare-disease-community-petition/

For more information about Rare Disease Day® visit rarediseaseday.org.

 

APFED Partners with “Viewpoint with Dennis Quaid” to Spotlight EoE in Nationwide TV Segment

FOR IMMEDIATE RELEASE

APFED Partners with Viewpoint with Dennis Quaid to Spotlight Eosinophilic Esophagitis (EoE) in Nationwide TV Segment

Atlanta, GA – January 7, 2025 – The American Partnership for Eosinophilic Disorders (APFED) is thrilled to announce its collaboration with Viewpoint with Dennis Quaid, a trusted platform for thought-provoking discussions and educational content. Together, APFED and Viewpoint will bring national attention to eosinophilic esophagitis (EoE), a chronic immune condition affecting the esophagus.

This full segment explores EoE, shedding light on the experiences of those living with this complex condition. Through this initiative, APFED aims to raise awareness, encourage viewers to recognize symptoms in themselves or loved ones, and inspire meaningful conversations with healthcare providers.

APFED is dedicated to improving the lives of individuals affected by eosinophil-associated diseases through education, advocacy, support, and research. The segment underscores the importance of a collaborative, informed community in driving innovation and improving outcomes for patients.

The national airing of clips from the documentary begin January 8, 2025, on Fox Business Network during primetime (estimated airtime 6:30pmET, but could vary by an hour). Additional broadcasts will follow on major networks, including CNN, MSNBC, CNBC, Discovery Life, Family Channel, and CNN Headline News, with availability throughout the year.

“We are excited to collaborate with Viewpoint with Dennis Quaid to bring EoE into focus,” said APFED Executive Director Mary Jo Strobel. “This partnership represents an incredible opportunity to educate the public, support the EoE community, and advocate for early diagnosis and effective care.”

The full documentary may be viewed online at https://www.viewpointproject.com/features-apfed/.

Funding for this campaign was made available thanks to a grant from Sanofi and Regeneron. For more information about APFED and its mission, visit www.apfed.org.

About APFED
The American Partnership for Eosinophilic Disorders (APFED) is a nonprofit organization that supports families affected by eosinophil-associated diseases. APFED works to educate, advocate, and fund innovative research to improve the lives of those with these chronic conditions.